I #Love My #Mom (Mother’s Day)

Holidays are a special time and should be treated with a certain level of respect, introspection if you support them, and curiosity if you aren’t familiar with them. Which is why I wanted to focus on Mother’s Day, while it’s still somewhat timely.

Yes I know that this post comes a bit late, but I think it’s rather appropriate given what I’ve witnessed recently and uncovered about the history of the topic at hand. Has anyone else noticed the cultural shift of Mother’s Day in the past couple of years?

It USED to be a holiday of commercialization, sprinkled with some sentiment. Now like so many other holidays, it’s one of self-promotion sprinkled with sentiment.

Fortunately I am not alone in this theory. Cracked seems to have caught on too, which they so cleverly showcased in a recent video of theirs. Don’t worry I embedded the link for you.

I’ve written it before, and I’ll write it again – I love being an artist, and am so thankful for the arts. That alternative lens of culture can be incredibly handy. When you see someone (or a group) parody something in culture, you know it’s a sensitive topic and full of opportunity. Mother’s Day is supposed to be a day about our individual mothers, not a day for the idea of mother or a theme to boost our own agendas. Heck, that’s why the word “Mother’s” is a singular possessive, to emphasize each families own mother.

But timotheories you’re writing about Mother’s Day and using it to talk about the arts, you big hypocrite!

Good point dear readers, good point.

I’m in between a rock and hard place on this one, because I believe it is important to celebrate our mothers, but not in the way that companies would have us do, like Hallmark, or social media would have us do, like Facebook and Instagram.

And it’s a challenge for sure – I admit that I took a selfie with my mom on Sunday. But then I started to think about it, and did some research. And as I mentioned above, I unraveled that Mother’s Day was first celebrated over a hundred years ago by one Anna Jarvis. She did this in memorial of her mother. You see friends, that memorial to Mother Jarvis was the first example of the compromise between sentiment and instant gratification.

You know how that quote which states that history is written by the victors? Well maybe the problem with Mother’s Day is not that people don’t respect it, but that they respect it too much. Whenever you make an idea and see it through to it’s conclusion, ie sharing it and having it shared without your involvement, then rules of engagement state it is no longer your idea. Anna Jarvis may have had the best intentions in the world, but when she came up with the idea to have a holiday for mothers, she probably didn’t anticipate that people would use that celebration to celebrate rather than focus on appreciation.

Maybe I’m wrong, but I think Mother’s Day is doing exactly what it’s supposed to do, celebrate “Mother’s” whether that’s what our moms want or not.

What do you think? Have I finally gone over the edge? Leave some comments below! Otherwise, I’m out of theories for now, and the weekend is creeping up, so I’ll see you on Sunday with some other under-appreciated things.

Tim!

Promote Your Heart Out (Importance of Marketing)

May the 1st be with you, dear readers.

And also with you timotheories. Go forceful and multiply.

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Thank you my friends! It’s that time of day, day of the week, and day of the month when I share with you this month’s plan, and of course, give you some theories to whittle away at. Are you ready to see the schedule?

Of course you are!

It might seem like this is turning into old hat – I give you the schedule, and because you know how each day’s theme plays out, you should expect to get your share of film, music, visual art and theories about the arts. Maybe some wisdom too, if you’re up for it.

But hold up a second, because you know what? Well, actually I don’t need to go into hypotheticals.

You already know that I am doing much more then simply giving you content each week. timotheories is also about sharing with you the important components to be successful as a creative type in today’s mix of social intelligence, online media, and globalization. You know in your heart, because you can’t have heart without art, that consistency of character is integral to a successful blog/portfolio/gallery/channel. And as it relates to the bigger picture, that who you are defines what you do.

When we look at this concept through the lenses to business, an incredibly important facet of artistry, we call this character a brand.

So if you’ve been playing real close attention these past few months of 2016 you’ll know that I haven’t been releasing “monthly schedule” posts on Sundays nor on the first of the month. Sundays are the day I share theory with you, when I release interviews, Cross Talk episodes, and also important updates to the timotheories brand.

Today isn’t going to be about the schedule. No, today is about marketing.

Because marketing is how you develop your brand. If brand houses the vehicle, than marketing is the set of vehicles that you CAN use to get from A to B. You might not need every vehicle, but they all can help.

Which is why I want to share with you some basics of marketing and how to ensure that you develop your professional relationships and connect your art to the people who should be seeing it. Which will help with your brand. And interestingly enough, I’m going to be taking this ride right along with you.

You see dear readers, I haven’t fully realized my brand yet either, but I know how to get there, because I’ve got a map. Courtesy of articles like this one.

The truth about marketing your particular brand is that you spend a large part on prep. You have to know your audience which means exposing yourself to the experts and learning from them as best you can. And fortunately enough, there are countless gurus out there that can provide you with information about syndication, professionalism, image, and your plan. And maybe other pieces.

  1. Starting with your business plan (summary of your business, your strengths, your weaknesses, goals, competition, and what makes your business unique) and memorizing it is probably the most important.
  2. Following it up with a regular schedule of promotion or syndication (sharing on social media, participating in events and communities, and collaborating with other experts.
  3. Setting up your image online and in person so you look and sound the same everywhere. That means logos, mailing lists, introductory videos and landing pages. You name it, it needs to match your image.
  4. Professionalism is similar to image, but what it really means the is that the authentic voice everywhere is consistent with who you are and puts your best business foot forward.
  5. … well let’s not get ahead of ourselves

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I’m sure you have questions about this process, but one thing is for sure, the future is not set, and I’ll be there with you as we fight the good fight. I know you have good art to share, and I want to help you share it. Marketing is key, so promote your heart out.

And those are all of the theories I’ve got today friends. I’ll see you tomorrow with something melodic. But you already knew that.

Tim!

This Click-bait Will Change Your Blog For The Better (Buzzfeed)

Click-bait. We all hate it, and we hate it because of what it makes us feel inside. We click that link hoping that the headline will deliver on what it says or that picture will open up a gallery of wonders. But it never does… It just fulfills instant gratification, without any kind of growth. In case you have absolutely no idea what I am referring to dear readers, I’ve set up some examples, which will follow below.

He thought he was safe. What happened next changed his world.

Number 9 is the most shocking one!

Marketing companies hate her.

What they learned was terrifying.

We already knew it, but she perfected the delivery.

This idea will make you a better reader.

Click-bait is without a doubt, the perfect example of a pejorative word. With sneering and everything.

We’ve all been there, surfing the internet from the safety of our homes while rocking our PJs with a litre of red wine, while scrolling through our preferred media of consumption (insert Facebook, Reddit, Twitter, Google Reader or YouTube for starters) when we see it. A headline that just screams INSTANT GRATIFICATION. All you problems solved in one click. Knowledge, sex, fun, tears, power, miracles, etc.

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But fuck that.

Click-bait doesn’t really solve any problems. In fact, it’s been designed by marketers to help generate revenue; quality and accuracy be damned. The goal is close the sale and get your curiosity past the point of intrigue but not sated enough that you can ignore the headline. And so you click. Because the thumbnail picture is conjuring feelings or the headline has a supposed spoiler in it. As I already mentioned, go anywhere on the internet and you are sure to find examples of click-bait in use.

It’s what made the website BuzzFeed so popular in the first place way back in 2006. It was originally founded as a hub for viral content, and it did a good job of bringing in users so that they would see content on its way up the social ladder, at the peak of its popularity, or content that was now overexposed and burning out fast.

With this traction the company was able to grow over the past decade and slowly become a source for internet media of all kinds, with a focus on digital media and tech. They’ve made great efforts to curate old content, deleting over four thousand articles at one point as they changed the face of their brand.

Now a website that once used click-bait of every kind to draw in traffic, instead produces their own daily content which consists of both articles and video, and has a staff of reporters, artists, and part-time contributors. Did I mention they also let their community contribute to the conversation?

Which means that they are more interested in traditional methods of publication now that they have traffic and want to have a good reputation too. Though they still click-bait. Man oh man do they still click-bait.

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So why did you decide to write about Buzzfeed then timotheories?

Because I have this theory.

How convenient for me. And for you! You see dear readers, I think that click-bait is our generations version of hot topic marketing. It’s not that much of a stretch when you think about it, but have you thought about it?

That’s the real question.

You see, over the past couple of centuries in the western world, marketing as evolved just as much. We’ve gone from eras of trade, to production, to sales, to having marketing departments, to having marketing companies, to “relationship” marketing, and now we are in the middle of social/mobile marketing. This article goes into detail on it, but for our purposes I’ve included a handy little chart that D. Steven White put together.

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As you can see, none of those marketing previous forms have died by any means, however, as they lost focus and became normative behaviours, creativity moved in new directions (as it always does) and communication had to go right along with it. Is click-bait the end-all-be-all answer in an era of social/mobile marketing? God no. But it is something to consider in the scheme of things, and it does have value.

So your task as an art maker, art shaker, and art breaker is to figure out all of the tools available, become an expert at marketing and move forward. But that’s something we can go into more detail on in a future post.

But what do you think? Am I missing notches on the marketing tool belt? Is click-bait not worth the time it took me to craft this sentence? Please leave some comments, subscribe to the blog, and share with your friends (artists, art enthusiasts, and humans apply)… I’m out of theories for today friends, I’ll catch you tomorrow with something timely.

Tim!

What A Sweet Song (Twitter Basics)

Today’s post is all about Twitter folks.

Most of you know about Twitter, and the majority of you probably have an idea of how it works, but this post is about the basics of it, what I’ve learned in three weeks of really starting to use the website as it’s intended, and some basics for those of you who avoided it like I did initially.

I have decided to dedicate this post to my 1600+ followers on Twitter – thank you for your initial support, your continued support, and what I believe will be decades of collaboration and mutually assured benefit!

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There are a few timotheories admissions to make about the global phenomenon known as Twitter though. At least before I get this post started off right.

First, I thought I understood Twitter when I first heard about it back in 2007. It was already over a year old, and I wasn’t even fully committed to the idea of Facebook so Twitter seemed a little bit superfluous at the time. But to me Twitter represented  a quick way to access articles and ideas (no matter how interesting), but I had just finished art school and already had a head full of ideas. Plus a few resources to access content myself. So Twitter wasn’t an option.

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Second, I didn’t have a blog yet, and Twitter seemed like a place to market content, but I didn’t just want to post pictures or videos I liked, I wanted to market my art and my own contributions. And then my own art fell by the way side for a few years, and so I forgot about Twitter.

Fast forward to 2013. After a bad experience with art and business mostly forgotten, I was now comfortable with Facebook, learning the ropes of social media in general, and I wanted to start a blog. But due to some personal relationship problems, I never got the account off the ground.

So I worked out some shit, and got my domain name sorted out, taking baby steps as I went. The final quarter of 2014 rolled around, and I started writing.

I had heard all about the struggles of traffic generation, and I knew that blogging wasn’t something you could JUST DO, get traffic and get paid for your art. You had to write good content and build an audience. Which is why I wrote for a few months, one post or two every month, and accepted the slow burn.

Then I introduced some more ideas, interviews in particular,  AND set up a Facebook fan page. That got me some more attention, but nothing steady. Next, I tried my hand at a schedule and regular content, again, I started to see a spike in monthly views, but nothing as substantial as I was expecting.

Syndication was just not being my friend. I tried posting to FB group pages and sharing my links on Reddit, and I would definitely see bumps on those days, but the bumps were temporary.

When I finally admitted I knew nothing, and began searching online on how to grow an audience, I kept seeing the same things over and over. Syndication, use all the social media channels, and become an expert in them.

Well guess what? Twitter is number one on all the lists.

This website is micro-blogging at it it’s finest. And according to this article, it’s the SMS of the internet. Which really makes sense to me, almost a decade later.

As I mentioned at the start of this article, this post is about Twitter. The basics that I’ve learned and how I’ve seen substantial growth in the mere three weeks that I’ve become a student of it’s principles.

What have you learned timotheories?

I thought you would never ask, dear readers. Well here are my basics of Twitter, which I hope to expand upon in the coming months.

  1. You only have 140 characters to work with, so keep your word choices succinct, your hashtags relevant (for community building), and your URLs short.
  2. @reply is at the start of a tweet and is between you, your friend, and both parties followers.
  3. @mention appears at another other point in the tweet and is a public post.
  4. Post what you know about to your followers, and share what you care about via retweets
  5. Twitter is not Facebook, it’s public domain. Be particular with what you share, how you write, and be generous with your time.

The other big takeaway of the Twitter experience has been following people that I care to associate by searching for them with key words, and even following their friends. Of course you should also follow back when appropriate, but the only way to organically grow your following is by participating.

And that’s all the wisdom I can share at this time, I’m out of theories. What do you think? Am I on the right track? Do you use Twitter or not? In the future I’ll write another post about how to use the website as an artist, but for now, please comment and subscribe for more timotheories!

Tim!

Problems With Art Galleries That No One Talks About (Take Photos All The Time)

Now here’s a little story I’ve got to tell, about an artist blogger you know so well.
It started way back in history, with a museum, a guard, and NYC – you see?

And that dear readers, is how you make a transitional joke from one post into the next one. Please see previous post for reference if you want to get the joke, but I’m going to move along so that I don’t lose this post’s momentum.

Let’s visualize for a moment here.

This is a situation that seems to happen all the time across the world in various museums and art galleries alike. You are seeing a-one-of-kind piece of history for the first time (often a famous art-work) and you want to take a photo of it for posterity and so that you can remember what you saw when you return home. Let’s be honest here, you’re done have an eidetic memory and you definitely aren’t getting any younger.

So you snap a photo.

Kinda like I did when I was visiting the New York Metropolitan Museum for the first time back in 2006. Yes, this story is 10 years old, and for you recent graduates and Millennials on the edge of the age generation cut off, that time probably doesn’t mean much to you.

But for the sake of the story let’s pretend you all do understand me. So you snap a photo with your digital camera (not your phone), and get the warm and fuzzies almost immediately, because you now have proof that you’ve been in the presence of greatness, and your loved ones can be excited or feign excitement when they see you again, and you both show and tell.

And this was definitely part of my intent, but not the whole plan. The whole plan was to get some photos, so I could reference them in my own art later on, and because folio pictures from art books aren’t always the best quality. And at as much as 100 bucks a pop, the costs add up quickly.

But then I felt it, a warm hand on my left shoulder. Ever so slowly followed by a deep voice. “You can’t take photos in here son, read the sign.”

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I had read the sign, I saw the sign, and it told me that these works were over a hundred years old and in a dark room to preserve their colour. And I thought I was being clever, because I know all about lightfastness in painting, and I made sure to turn my flash off on my camera (not my phone), because I was being respectful.

It didn’t matter though, I had been caught.

And the guilt quickly set in. But why should I feel this way, it was 2006 and people love to take photos, in fact, digital cameras were making it easier by the day for people everywhere to get into the photography hobby. So all I have are a couple of blurry memories of one room, and I can barely remember which artists I saw in there, so that sucks.

Luckily for us today though, because museums and galleries are loosening the reins on this particular restriction. Because people take photos everywhere, of anything, and all the time. We can thank smart phones for that phenomenon. It’s really difficult for a venue to justify taking away someones’s phone, because it’s not socially acceptable, and phones can save lives.

And from the perspective of the venue they have to decide if it’s more important to have guards paying attention to visitors touching antiquities or snapping photos. That and the challenge of social media. When organizations use social media to show work going up and down, can they really complain when people are using social media to generate traffic for them? The way we think about communication and conversation is changing, visual communication is becoming hot topic once again.

But of course the biggest challenge is the issue of copyright and fair use. I think that institutions need to protect themselves by asking for permission to take photos of work, but for the layman, taking photos for noncommercial use is a lot more permissible, which may be the first indicators of a culture shift.

As time changes peoples opinions about gender, sexuality, and race, and we become more compassionate, my theory is that we will also become better communicators because we need to and our ideas about images will shift too.

What do you think? Comments? Questions? Please leave some and also subscribe! See you tomorrow with a theory about a rabbit.

Tim!