When The Student Is Ready (Matthew Ankerstein influencer interview preview)

Matthew Ankerstein is not your typical Edmontonian. He didn’t grow up believing that that things would be handed to him. Even though his family had a farm, and he was involved in minor league hockey, he wanted to make a difference in the business world and connect with more people.

If you visit his website (http://beeinfluenced.com/), you’ll quickly learn that he loves to read and learn new things. I’m paraphrasing a bit here, but in his own words, he states that a major influence in this way of thinking came from seeing his father balancing the business books – he thought to himself, I can figure out a way to do this myself, and so he went after a post-secondary education, but he also started to hit the books in his spare time too. Reading books from successful leaders like Warren Buffet, M. J. DeMarco, and Dale Carnegie, he quickly learned that he loved business and seeing businesses grow.

In his time at post-secondary he worked hard to make friends in the technology sector and in computer programming. The combination of this experience lead him to develop the Bee Influenced brand.

What started as a website for a school project, quickly evolved into a startup business about startup businesses… It’s a weekly blog that teaches individuals how best to build and market their online businesses. One element of particular interest on his website is the podcast that features entrepreneurs who have built successful companies.

Matthew takes their ideas and experiences and explains the strategies these people use in their own businesses. Which made me theorize that he probably knows a thing or two about recognizing authentic leaders from the phonies. In this preview question, I ask Matt how you can find these kinds of business teachers in life, and what to do when you run across a charlatan.

theories Summarized

If you’re like me, and you love learning new things, but can’t make sense of world of online marketing, life coaches, influencers, and all of the social media… then I think I’ve found the creative interview for you! Come back in a week for the full interview and all of the great discussions Matt and I had about growing your business, especially in times of adversity. He’s really got some good theories, and I can’t wait to share them. 


Off To The Slaughterhouse (Chase Rice, Lambs & Lions review)

I’ve been humbled once again. I bought a record on a whim, made some initial judgments based on the cover art and what I heard as I listened for the first time to a lean thirty seven minutes of modern country music, except that’s not what this is, at all.

It’s an escape plan marked all over with pencil and featuring focal points that are highlighted atop the map with black felt tip circles.

But is it a success?



Chase Rice – Lambs & Lions

released November 17, 2017
****** 6/10

Chase Rice is an American singer-songwriter that got his start in country music, and benefited heavily from the party anthems that have permeated this decade. Do you remember Florida Georgia Line’s song Cruise? Rice co-wrote it. Ever listen to the hit album, Ignite The Night? Rice is the artist behind the party anthems about drinking, pickup trucks, and young women. Ever watch Survivor? Rice was the runner-up on the Nicaragua season.

He is something of a relic at this time in music – Ironic, given that we have three more years before the twenties start up. Bro-country is finally on it’s way out, and artists like Luke Bryan, Jason Aldean and Jake Owen have already felt the pressure of a dismissive public.

This is part of the reason why Rice decided to break from Columbia records and sign with Broken Bow Records for his fourth album, Lambs & Lions. The other reason being, that wanted to make a more emotionally honest and truly authentic record, when authenticity in country music should have meant sticking to the well-worn tracks established.

Lions kicks off the album, and Rice establishes early on that this is his break from his past, it has the same energy as his previous albums, but the tone is shifting towards rock, metal, power pop, and even some R&B. It’s especially evident that this album is stripped of a lot of the production that his previous music had when Unforgettable, Eyes On You, and Saved Me show up.

Three Chords & The Truth is the first single on the record, and trending on the music charts right now, but despite this popularity, it really is an interesting song with some subtle nods to the genre of country music, and funnily enough, while on a soul search, he has managed to connected with many other people looking for answers in country music too.

In the end, this is a collection of songs about someone who is letting go of an identity that they wore for a long time, self-imposed or no, and what shows up underneath is pretty interesting. It’s not my favourite record of the year by any means, but the hope it delivers is more important in some ways.

Pros: You can see throughout Lambs & Lions that Rice is putting more of himself into his music, and a personal favourite of mine is Amen, which is an ode to his father, revealing a lot of Rice’s personal code.

Cons: I wish that there was even more exploration on this album. It still feels a little bit safe reliant on what preceded. It might have been difficult for Chase Rice to break completely from his bro-country roots, but including Jack Daniel’s Showed Up is so unnecessary.

Runtime: 37 minutes

Points of Interest: The album debuted at No. 42 on the Billboard 200, and No. 6 on the Top Country Albums. Rice has said that the album is heavily influenced by rock artist Douglas Docker.

Changing your identity is a challenge, even moreso when there is a perception of you attached to it. Chase Rice has made some excellent strides into a new and exciting direction, with music that features more of his own ideas and less concern with sounding a specific way. And I like it.

theories Summarized

I’m not sure that you absolutely have to pick this up. But if you like your country music with a little rock n’ roll, you are sick of bro-country or you simply like to see progression in your artists, give this album a listen, you might just be inspired to show your fleece, while bearing your teeth. That’s my theory anyway.


Film Franchises Are Great, But Can We Please Stop The Fanboy Fights? (Cross Talk Ep. 29)

I just came back from a fantastic date at the theatre – Star Wars Episode VIII was on the menu today; it was an early Christmas gift from my fiancee. Sweet deal right?

As you may know by now, I love movies, and this was an ideal way for Mysticque and I to spend some time together, with one of my favourite activities, and then bask in some post-film analysis. She SO gets me on a personal level, and I’m super excited to share this passion with her and our family, especially as Miguel grows up, and as we add onto our little tribe – family time is important to me.

This is why of the many reasons why The Fast and the Furious franchise stands out in my mind as an excellent piece of film, worthy of your attention, admiration, and love. But this is not a post or a video about that love, rather it’s a plea to the general populous. Please stop hating on other peoples spirit movies.

Chris channels Star Trek and Friday The 13th on a regular basis, Mike loves him some John Wick (more than anyone I’ve ever met), and I can’t help but carry the torch for Star Wars, Marvel, and my BFF – The Fast and the Furious franchise. Chris also wanted to let me know that he loves Star Wars, much to the chagrin of Fanboys out there – contrarian to what pop culture and water cooler etiquette teaches us.

But didn’t Yoda teach us why fear is such a bad thing already? We fear what we don’t understand, but if we could have a little empathy for The Hunger Games, Fifty Shades of Grey and Harry Potter, maybe we’d all be a little bit more settled… Fear is the path to the dark side. Fear leads to anger. Anger leads to hate. Hate leads to suffering. Yeah I have Star Wars on the brain, and no, I’m not going to spoil The Last Jedi for you. We should have all learned that lesson from episode 28 of Cross Talk.

Franchise wars are a very real thing, but that doesn’t mean we can’t hold hands and try to love one another better. This episode of Cross Talk is a thorough discussion on the matter and all three of us gents have some excellent points to make on the topic.

And yeah… I totally flubbed on the title shown in the video, but I’ll correct it soon. I promise – I’m not at my house this evening, where all of the files are stored on my computer. Please just enjoy that small error, knowing I’m human too, and consider that I was so excited to get this video out to you, that I decided to bite the bullet and edit as soon as possible.

With all of that shared… tell us what your opinions are on the ongoing challenges of film franchise wars! We love comments. And shares! And subscribers! No more theories for today friends, but come back y’all and we’ll give you something in the way of an album review tomorrow.


Take Chances, Make Mistakes, Get Messy (Colin MacIntyre, cartoonist preview interview)

Well, fuck. I guess I should just give up the chase then. No more interviews.

At least, thats what I thought last Sunday, when I didn’t post this months preview post.

I made a mistake, doing this crazy venture, yet again. I thought I was going to make this awesome interview with a local cartoonist, a first for me on timotheories, and everything went to plan… right up until diving head first into the editing process.

You see dear readers, I brought in Colin MacIntyre of @thecolinium instagram fame with the intentions of revealing his secrets for you. Secrets about making artwork every day. This dude is insanely committed to sharing at least one drawing each day on his instagram feed. And he damn near does it at least five days a week. So that was my intention. To share a cool story with you, about a cool artist, and the awesome conversation we had.

Then I learned that somewhere along the line, his closeup video came out super yellow – I don’t know if it was the tungsten filer on my LED lights, or the warm tube bulbs hidden behind the chairs, but somehow, he ended an incredible shade of yellow and orange, like an Oompa Loompa. And so I messed around with Lumetri Colour settings in Adobe Premiere to correct my problem. Turns out that once something has been over-exposed, video or photo, it’s quite difficult to correct.

Lesson learned I guess! But you know what creative cuties? The results aren’t so terrible, and they work on two levels I think.

1) Colin is a cartoonist, so that resulting video has an illustrated feel, and

2) Pushing through with this interview is definitely in the spirit of Colin’s deeply held mantra of making art no matter what

Take chances, make mistakes, and get messy, as the great Mrs. Frizzle used to say, amirite? That said, Colin is  is a full-time communicator. He works in sales by day, and freelances as a cartoonist, podcaster (I Have Some Notes), and blogger (The Long John Index) who makes art every day. In this preview clip below, he and I discuss why making a commitment to art is difficult.

And humour conveniently plays a factor into his response.

theories Summarized

Does it really surprise you though to learn that television, smart phones and overcommitment can play a huge role in why we don’t make art? This is just the tip of the proverbial iceberg on why Colin is awesome and why making art is so important, even if you fail in the process.

So watch the clip, leave some comments, subscribe to my channel if you haven’t yet, and enjoy the process of watching me learn the ropes of this social media thing too, because surprise, I’m not an expert either. And it hasn’t stopped me from continuing this dream. Never give up, never surrender. That’s my own theory for success.


I Can’t Get No Satisfaction (Syndication)

Sometimes I wonder if I’ll ever have it all, dear readers.

I want to have a successful blog, publish a few bestseller novels, create & feature in at least 3 popular YouTube video series, maintain a healthy diet that include meals, meditation, exercise, & affirmations, create meaningful & beloved paintings, and operate a community driven app for the arts.

Now you might say that that is crazy, but a lot of that those ideas tie in and relate to each other, which means that I’ll be sharing my brand across a number of channels, and working together with others to produce a brand that is viable and collaborative.

But in order to do that I need to syndicate – which happens to be a major part of marketing.

This is post number three in the Importance of Marketing series. We already have the business plan post ready for your absorption, so be sure to check that one out as well. But I digress, let’s now focus on today’s Wisdom Wednesday topic – A post about the importance of content syndication.

What’s content syndication timotheories?

Well my dear, sweet readers, content syndication is a way to put your name and ideas out there into the ether. It helps you build your reputation and generate leads which then generate sales for your business. If you can figure out a healthy mix of syndication, you’ll be rewarded with search rankings, increased traffic, and better exposure to your personal brand. Did I mention that it will also help promote you as an industry leader too? And when you become a leader, people start back linking to your blog.

That’s when you know you’ve hit the big time.


But in order to get your name out there, you should set up a strategy first. Set some goals and determine the results you need in order define that content strategy. You need to be honest with yourself and ask the hard questions. Like whether you’re positively impacting the community around you with your syndication methods or if you’re really going to drive traffic with your current plan.

What it comes down to is quality content and quality resources to manage your syndication. You could use the carousel method and increase your traffic by publishing to established websites like Hubpages or you could go the advertising route and use something like Newstex to get paid when other publishers source your material. Having said that, you aren’t assured to get paid right away if you share your material for a fee, your content has to be of a certain calibre.

And we haven’t even touched the tip of the iceberg when it comes to promotion. Just using a syndication delivery method isn’t going to get you there alone. Yes, you have to take advantage of the networks mentioned already, but you’ll also have to start guest blogging on websites that already have success in a wide breadth. And of course you need to consider where social media and forums fit into the mix. Every social media application and forum has a different tone, so be very mindful of how you construct your tweets, posts, shares etc.

But before I get too far into the weeds and begin the process of telling you in detail how to syndicate your content, I’m gonna stop the post and let these theories sink in.

After all, at timotheories, we are about digital curating at heart, and that means giving you content in bite size pieces. We would never expect you to swallow the elephant all at once.

And so I’m out of theories for today, I hope you enjoyed this peek into syndication, and I look forward to releasing the remaining introductory points on the importance of marketing. I’ll see you tomorrow friends, with something timely and rather tasteful.