Let’s build something that really matters.
Heart / Hype is where timotheories partners with nonprofits, artists, and values-driven organizations to create meaningful cultural impact.
Heart over hype. Always.
Creativity has power when it’s aligned with purpose.
This isn’t charity for show, and it also isn’t branding without substance. It’s collaboration rooted in storytelling first, community second, and long-term value.
Heart/ Hype exists for projects that care more about impact than impressions. It’s a creative partnership space for organizations and individuals who want to do good work: thoughtfully, visibly, and sustainably.
Heart/ Hype is
- Collaboration with nonprofits and charities
- Creative sponsorships and content partnerships
- Story-driven campaigns and community initiatives
- Long-term, values-aligned relationships
Heart/ Hype is not
- Long-term, values-aligned relationships
- Collaboration with nonprofits and charities
- Creative sponsorships and content partnerships
- Story-driven campaigns and community initiatives
Ways to collaborate.
Every partnership looks different. These are some of the ways Heart/ Hype collaborations come to life:
Why Heart/ Hype?
Creativity shapes culture.
Culture shapes behaviour.
And behaviour changes lives.
But far too often, creative work is measured by metrics like reach instead of by resonance. By impressions instead of by impact. By what trends, instead of by what lingers.
Heart/ Hype exists to push back against that tide of digital measurement.
Heart/ Hype exists because meaningful work deserves more than fleeting attention. It deserves space, care, and collaboration that lasts longer than a campaign cycle.
This is a space for work that puts meaning before momentum. Because I believe that storytelling isn’t just a tactic, but a responsibility in an-evergrowing digital landscape. Partnerships are still built upon shared values, not short-term visibility. Where creativity gets proper treatment as a tool for connection.
I believe the best work doesn’t always shout the loudest.
It often listens first, shows up consistently, and earns trust over time.
If you are chasing attention only, this probably won’t work for you.
Heart/ Hype is for organizations, artists and collaborators who care about how things are made, and not just how they perform. For those willing to invest in ideas early, nurture communities thoughtfully, and build projects that people can stand behind long after the campaign is over and the digital validation is over.
Yes, this is a program for building things that people will remember. And more importantly, that communities can stand behind.
Where this is going.
Heart/ Hype is evolving through practice.
Right now, it’s focused on direct collaboration with nonforprofits, artists, and organizations ready to work together today.
Creative Sponsorships – a sponsor supports a specific piece of story-driven work. A limited series, a long-form article, or a focused creative project. Expectations, attribution, and intent are agreed on up front, and transparency is non-negotiable.
Content & Story Partnerships – collaborative storytelling across articles, video, podcasts, or live conversations. The work progresses through dialogue, and stays rooted in real people, real contexts, and real outcomes.
Merch & Creative Collabs – small-run, purpose-driven merchandise or creative builds where proceeds support a clearly defined cause or community. The emphasis is on thoughtful design, ethical production, and clarity about where the support is going.
Community & Cultural Projects – events, initiatives or long-form projects designed to spark conversation and connection. These might include workshops, panels, collaborative builds, or storytelling spaces shaped with the community at the forefront.
Creative Investment – backing ideas early, before they’re polished, packaged or proven. This could mean helping shape a concept, supporting a pilot or giving thoughtful feedback that helps a project grow with care.
These aren’t the only offerings to choose from. Over time, this space may expand to include additional ways to support the work we do at timotheories. From audience-backed projects to broader creative funding models. But nothing here is rushed, forced or performative.
The work comes first. Always.
If this resonates, let’s talk.
If you’re building something meaningful, or supporting work that is, then I’d love to explore how we might collaborate together.
Not everything has to be figured out before the conversation starts.