Internet culture is cool right? Reshoots and disputes and set leaks galore.
Oh wait, nope, that’s not cool at all.
It’s all just a hype machine and it sucks. Because legitimacy of so many of the films coming out right now aside (read: Justice League, Baywatch, Pirates of the Caribbean), we don’t need to spend hours upon hours of our time reading click-bait themed single paragraph articles from buzz sites, tweeting from similar newsfeeds that should be reporting on politics, and binging on YouTube video theories and opinions. I mention this because we’re talking about things which haven’t even come out yet.
It’s weird though, because culture has shifted.
You probably didn’t notice it, did you?
Yeah, funnily enough, the notion of hyping movies has been around for a while. You see dear readers, there used to be a time when we would get on a hype machine ahead of a release date, but we didn’t have a place to vomit all of our millions of ideas about it. And people didn’t capitalize on all of the theory, using their particular geek skills to funnel people Then the internet came along. And we lived a happy place between hype and geek culture for a few years.
So what happened and where’s the shift?
Well, I think at some point publishers of ideas, and cultural icons realized that the volume of new content being created reached far beyond their own individual capacities to give opinions on it, so they instead choose to focus only on the new and glamorous, adding in their two cents as it were. Luckily for the vast majority of us, technology has shifted too and our attention spans for the new and novel are increasing, so we don’t have time to look at everything. We instead spend five minutes on one thing we care about, to then move onto another five minutes segment about the thing we care about.
Content creators benefit from this in a big way, and everyone is happy. Because we can all share in that hype machine, never really contributing anything in the way of constructive feedback and driving our subscribers to purpose.
Which is why I decided to introduce a new series of video posts called WatchCulture into the mix. In this series, I will be sharing brief recommendations on movies which have been around for more than a year, and which I think you should watch for your own cultural edification. These are going to be short videos on film, music, art, etc., which fit into the cultural norm, but the difference is that instead of saying netflix and chill, I’m going to ask you to take the red pill.
You can thank André Lindo, the producer of my Cross Talk series, for this idea, and a greater insight into my own thoughts and feelings on what culture we should be consuming at any given time. Expect to see Watch Culture episodes cropping up every week, very soon.
But for now, I’ve no more theories to share. Only well wishes and a hope for a new tomorrow.