Being yourself has become such a cliche that I literally cannot even, dear readers. I just literally cannot even.

Sorry, bad habit from dating someone in their early twenties.

Such a beautiful create who is still figuring herself out and doesn’t really know what she wants out of life yet.

Someone who is exploring the open road and wants to see what is out there.

Well actually, I’m really sorry but not sorry, because I already know what I want out of life, and while I’m pretty fucking cool with adapting to other people and their life pursuits, I’m most definitely not cool with someone trying to force me to do that which is against my goals and aspirations.

So bye bye baby, baby goodbye.

Now that might not seem professional my friends, but as you’ve slowly come to learn about me, I’m an art maker, and I try really hard not to be a heart breaker, because after all, you can’t have heart without art, and as my friend Singh likes to say, you also can’t have art without heart.

My authentic self

My authentic self is entwined with the arts, and I’ve made great efforts to get back to a place where I am supporting the arts at every turn, and so I cannot be in a relationship with someone who won’t let me do my thing, and whose interests follow another path, and so if that led to an ultimate situation, then so be it. Because my professionalism is important in this journey of timotheories.

Which means it’s for the best Lindsey, I really hope you get the love you need in this life, and while I highly suspect that won’t be me anymore, I’ll always have that garden party, Ticker doodle doo.

Now, why do I care? Well friends, we’ve arrived at the final introductory post on the Importance of Marketing series, and as sobering of a topic as this is for me personally (thought I never would’ve expected that on first glance), it’s relevant that I write what I know.

After all, if we’re going to discus professionalism, it’s important to address that a professional is competent. A professional is both efficient and a producer of quality. Which means that as it relates to your brand or voice, your marketing needs to be consistent, unique and representative of you.

Think about your own favourite brands, you are the audience for the brands that you consume, and so as a marketer, you have a unique position. You know both sides of this story. It comes down to expression of an authentic message. Or as I like to call it, the why of your business.

My professional joy de vivre

Do you know your why yet? Your joy de vivre? If you can get to the purpose of what inspires you to do what you do, then you can start the process of articulating that why statement that will lead you to your brand statement. Once you have a brand statement, holy shit Batman, you can keep your professional image on point.

Figure out your audience and align with those in it, support what is being consumed, be authentic in your social media, learn the rules of marketing, and stick to the fundamentals, don’t worry about being cool.

There is a lot more to this professionalism than what I can share in a healthy post length, but I can assure you this much, I DON’T know it all friends, but because I’m working on sharing the arts with everyone from the artist’s perspective, I know that I’m going to learn as much as I can, and I’ll keep sharing theories with you along the way.

So now the real question comes in, did you really break up with your girlfriend just to make a post? No, I didn’t art shakers. I only made the best of an authentic situation to give you a solid example of keeping it real in your business.

I’m out of theories for now friends, but I’ll see you tomorrow with something timely.

Tim!