Nobody Liked This (Facebook pt. 1)

Facebook is a huge social network. Like seriously huge.

This we already know.

With just over 1.79 billion users, it’s even more popular than YouTube, which has roughly 1 billion users, but definitely more so than Instagram (5M) and Twitter combined (3M).

With such an incredible base of people using it on a regular basis, it’s kinda impossible to not jump on the Facebook bandwagon. Yes, there is an argument to be made that younger people are moving towards social media networks like Instagram. And it is true that Tumblr, Reddit, and Pinterest are growing in little leaps as well, but when it comes to large scale networking, Facebook is king of the hill.

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The Social Network

And it even has a 2010 movie made about it which we affectionately know as The Social Network – an award winning movie that received Academy Awards for Best Adapted Screenplay, Best Original Score, and Best Film Editing.

You’ve probably seen the movie too. And whether you have or not, I’m gonna give a quick recap on it. It tells the story of friends Mark Zuckerberg (Jesse Eisenberg) and Eduardo Saverin (Andrew Garfield) who build a website called Thefacebook for ivy league students to meet and date, while Zuckerberg has been simultaneously employed by Harvard twins Cameron and Tyler Winklevoss (Armie Hammer) to build The Harvard Connection. The Winklevoss’ eventually sue Zuckerberg for stealing their idea, while Napster co-founder Sean Parker (Justin Timberlake) works his way in on Zuckerberg to improve upon the website, while also convincing him to push Saverin out.

It’s a gripping movie which puts a dark twist on the decade of 2000-2009 and also tells a rather human story about social media.

Facebook Marketing For Creatives

But the thing is, you’re a creative professional, and you need to start marketing yourself better. You really should find a way to get your work out there and in the hands of the people who want to see your content.

I know those people exist, because I run into them all the time in both my real life AND digital travels, and it’s not that difficult to reach them. You have to understand the basics of Facebook marketing first.

Facebook has three major ways of connecting users to content – Pages, ads, and groups. Each of them has a particular value and purpose, but by combining them together you’ll learn how to get where you’re going and effectively to boot.

  1. Facebook pages are to individual profiles what corporations are to small businesses. This is where you share content with your followers and get them involved in your personal brand. You have to set up your business page if you want to get to the ads step, so do that first. Then focus on lifestyle over product. Also want to be actively involved in comments and service… this can include incentivizing your user base and sharing user content too.
  2. Facebook ads are targeted content that you share with a specific audience. The goal is to share with those consumers that fit a particular audience and ideally it will highlight particular aspects of your brand. You’ll want to have a clear objective in mind, rotate ads often to prevent disengagement, and target key data points.
  3. Facebook groups are different from pages in that they provide a place for people to get together and share content of a similar effect. It’s more community minded and less brand driven, which means that you can learn a lot about what people think of you/your business by asking questions and starting conversations.

Now to be perfectly honest, those are simply the tools in the tool-belt, what you really need are a set of instructions and a how-to guide on construction. But in order to do that, I’ll have to write more about it, and that’s better served for another theory. After all, we only retain about 3-10% of new information in a single pass, so I’ll let you mull over this for a few weeks and then come back at you with part two. Sounds good? Excellente.

I hope you have an excellent evening dear readers, and to my American fans, I hope your new president treats you well and is a good steward to the global community.

Tim!

 

 

Grow Up And Blow Away (Your Image)

Growing up is hard to do.

Or to if I were to rip it off of a writer like E. E. Cummings, it takes courage to grow up and become who you really are. Which is why Peter Pan never did it, why Peter Pan syndrome is real, and it’s also why we don’t all get there.

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Also, I’ve never been a large fan of this above meme, but you know what? This seems like an appropriate time to use it, after all, marketing is about communicating a message, and so I’m making a solid point with a message about dummies using a baby to be funny.

Real mature dummies. Way to devalue the importance of marketing.

Hold on a tick, timotheories, are you saying what we think you’re saying?

That’s right, we’re onto post number four in the Importance of Marketing series!

As I’ve already done a few times before, I should start us on the right track by clarifying what an image means in this instance. It could be a representation of the external, whether the form taken is that of a person or a thing. It could also be a metaphor. In most cases it usually means a physical likeness, which can be best demonstrated with a photograph, painting or sculpture.

But what about a mental representation? An idea? a conception? Especially given the weird quality that computers have which allow them to produce an image themselves. And thusly we arrive dear readers. I’m referring to your online image.

An online image is that which houses all of the internet related information available to the public about you, and it can be very unflattering. Your online image is a summation of characteristics and interactions you have with other members of the internet. Most of the interaction happens on forums, content channels, and digital vending machines, but regardless of what you do with your time online, each website builds a profile of who you are and what you do.

Which is why you should learn some basic online hygiene in order to take that road. Yes, I could teach you about branding related image elements, like your logo, mailing list, etc. But upon more reflection, it occurred to me that we can all benefit from the below first, and build up to that level of attention.

So here it is, a short(er) list of things you should do.

  1. Regularly track your Google search results. Are you competing with someone else for  name attention? What kinds of URL results come up when someone searches for you and are the results consistent with the image you want to have? Is someone else with the same name in the top results? If you set Google alerts, you can run interference on both positive and negative feedback whenever someone has something to say about you.
  2. Buy all of the necessary social media names associated with your brand. For example, I have YouTube, Facebook, Instagram, Pinterest, and Twitter locked up. Your personal URL needs to be in sync with your brand too, so look into that as well. Domain names are relatively inexpensive to acquire, and the internet is the future after all, so make a commitment now. And then make your email signature align – add all of the links.
  3. Participate in the above mentioned online social and business related groups. That also includes LinkedIn, Google+, and other ones like ZoomInfo. Your goal is to structure your profiles, replies, and posts so that you can attract your target demographic and send a professional message about your expertise. By connecting with those who already do what you want to do or are on their way too, you’ll gain access to job openings, freelance opportunities, and networking events.
  4. Blogging. I blog because I love it, but Google and other search engines love blogs too. The content is regularly updated, and as you participate in the culture, which means guest posting, commenting on other blogs with your handle, and sharing useful information. And reference other relevant blogs when you can because the community commitment makes all the difference. Of course, if you can fit your blog into a full-meal-deal website that showcases your career, achievements, and portfolio, all the better.
  5. Share your expertise. That means participating in professional associations that have physical and online forums, and take advantage of their networking opportunities. If you go to Yahoo!, Google Groups, LinkedIn, Reddit or WikiAnswers, you’ll find lots of people that’ll appreciate your help. You should also write reviews of relevant books for online publishers like Amazon and Indigo. And of course don’t forget to link it to your personal brand.

But what do you think? Did I miss anything? Do you still never wanna grow up? I know it’s scary out there, but I have a theory that if you follow the above you’ll get where you need to go on your marketing journey. I’m out of theories for now friends, but I’ll see you tomorrow with something timely.

Tim!

I Can’t Get No Satisfaction (Syndication)

Sometimes I wonder if I’ll ever have it all, dear readers.

I want to have a successful blog, publish a few bestseller novels, create & feature in at least 3 popular YouTube video series, maintain a healthy diet that include meals, meditation, exercise, & affirmations, create meaningful & beloved paintings, and operate a community driven app for the arts.

Now you might say that that is crazy, but a lot of that those ideas tie in and relate to each other, which means that I’ll be sharing my brand across a number of channels, and working together with others to produce a brand that is viable and collaborative.

But in order to do that I need to syndicate – which happens to be a major part of marketing.

This is post number three in the Importance of Marketing series. We already have the business plan post ready for your absorption, so be sure to check that one out as well. But I digress, let’s now focus on today’s Wisdom Wednesday topic – A post about the importance of content syndication.

What’s content syndication timotheories?

Well my dear, sweet readers, content syndication is a way to put your name and ideas out there into the ether. It helps you build your reputation and generate leads which then generate sales for your business. If you can figure out a healthy mix of syndication, you’ll be rewarded with search rankings, increased traffic, and better exposure to your personal brand. Did I mention that it will also help promote you as an industry leader too? And when you become a leader, people start back linking to your blog.

That’s when you know you’ve hit the big time.

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But in order to get your name out there, you should set up a strategy first. Set some goals and determine the results you need in order define that content strategy. You need to be honest with yourself and ask the hard questions. Like whether you’re positively impacting the community around you with your syndication methods or if you’re really going to drive traffic with your current plan.

What it comes down to is quality content and quality resources to manage your syndication. You could use the carousel method and increase your traffic by publishing to established websites like Hubpages or you could go the advertising route and use something like Newstex to get paid when other publishers source your material. Having said that, you aren’t assured to get paid right away if you share your material for a fee, your content has to be of a certain calibre.

And we haven’t even touched the tip of the iceberg when it comes to promotion. Just using a syndication delivery method isn’t going to get you there alone. Yes, you have to take advantage of the networks mentioned already, but you’ll also have to start guest blogging on websites that already have success in a wide breadth. And of course you need to consider where social media and forums fit into the mix. Every social media application and forum has a different tone, so be very mindful of how you construct your tweets, posts, shares etc.

But before I get too far into the weeds and begin the process of telling you in detail how to syndicate your content, I’m gonna stop the post and let these theories sink in.

After all, at timotheories, we are about digital curating at heart, and that means giving you content in bite size pieces. We would never expect you to swallow the elephant all at once.

And so I’m out of theories for today, I hope you enjoyed this peek into syndication, and I look forward to releasing the remaining introductory points on the importance of marketing. I’ll see you tomorrow friends, with something timely and rather tasteful.

Tim!

The Good, The Bad And The Last Airbender (Cross Talk Ep. 4)

Another week, another Stimulating Sunday on the horizon! Which technically is appropriate for both the beginning of the day and the ending of the day, dear readers. Especially now that the days are getting longer and dusk arrives around 9pm MST!

Conveniently for us, this is also the same time as when this post published!

Of course most of us already know the English language is mired with words with multiple definitions, a result of it adapting from other languages as it formed and slowly became one of the most common spoken languages on the planet. We that extra bit of daylight, I think we have time for a bit of quick trivia.

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Did you know that for 339 million people, English is their first language, and that it is the second most common language after Mandarin, of which 900 million people claim it as their first choice?

But let’s look at the word adaptation as an example of this problem.

In biology an adaptation is a change or the process of change by which an organism or species fits into it’s current environment in a better way. However, in film an adaptation is a a transfer of work (written or otherwise), whether the whole work or a part, to make a feature film. It is a type of derivative work. A common form of film adaptation is the use of a novel as the basis of a feature film.

Both words are about change and originators, but for our purposes we’re gonna stick with the second option.

And because it’s about time for a Cross Talk post, and we decided to tackle film adaptations this month, it only makes sense that we define the rules of the game first. Yeah! We are going to go over the the challenges of producing an adaptation and what happens when you look back at the source material, fondly or otherwise.

You see dear viewers, there are still some issues with #whitewashing in film, gender inequality, character rewrites, and of course visual misrepresentation, so Chris and I decided to focus our attention to tackle the problems that happen when going to the movies or result in a debate on the couch.

 

I’ve included a direct link to the full video for you here, but as always the real action is just below for your convenience. Otherwise, please sit back and enjoy Episode 4 of Cross Talk!

I’m out of theories for now, but please check back tomorrow for a rather illuminating album review. It should be a good one! Please comment, subscribe and share this with you friends. We want to hear your feedback!

Tim!

Who Ya Gonna Call? (Cross Talk Ep. 3)

Spring is officially here dear readers! And that means it’s time for change, warmth, and appreciation. The circle of life, in all of it’s perfection. Death and rebirth.

If you want another less literal example, in the form of a metaphor, it’s like a phoenix rising from the ashes.

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Frankly, it just feels good to step out of your home after a long winter; to remove those extra layers, and start spending time in nature – Maybe with a cool drink? Watching new life form from old, colour stem from the bland. Activity starts to peak all around and we get excited for the future.

How convenient then that this month’s Cross Talk episode is all about remakes in film. That’s right, we’re going to explore the depths of the film industry and discuss the supposed epidemic of movie remakes, how valuable they are, and whether or not Hollywood should give up the goose and get back to creativity.

As often is the case with assumption, there is a general sense from movie goers, that studios will cash in on successful franchises more often then they will venture outside and make a bet on a dark horse. That and the assumption that the general populace hates remakes.

Which is why Chris and I have decided to embrace the season and the hot topic of remakes with our atypical blend of humour, passion, and comfortability. We will ease you right in, much like a newborn, inviting you into the blossoming garden.

Okay, we’re sick of the spring metaophors timotheories!

All right, I can take a hint! I’ll dial it back. But not before I make a quick phone call to a beloved franchise that is about to hit *69 on everyone’s landline. #yeahiwentthere

Sure, Spider-man’s new costume is #hype right now, but what about the new Ghostbusters trailer, holy Moses that is getting a ton of internet hate. Especially as it relates to straw-men of gender and race. You’ll want to watch this episode for our thoughts on that pop culture gem alone.

I’ve included a direct link to the full video for you here, but as always the real action is just below for your convenience. If you want to jump right into the Ghostbusters debate, look for the 12:30 mark, otherwise, please sit back and enjoy Episode 3 of Cross Talk!

I’m out of theories for now, but please check back tomorrow for an untitled and unmastered album review. Something completely original, in other words. Please comment, subscribe and share this with you friends. We want to hear your feedback!

Tim!