First Order of Business (Brad Fehr interview, Intuition)

Intuition is both mysterious and incredibly powerful. It’s also really difficult to write about.

Seriously, dear readers.

I probably spent a good three hours online trying to find a way to articulate what I wanted to write as a thematic jumping off point for this interview topic, but then I decided to instead go with my gut, which just felt right. And so here we are, left with a raw and wriggling post about my own love/hate relationship with intuition.

You see, dear readers, I’ve always been a proponent for using intuition, because it can gave you great insight about people, ideas, and places however problematic they are. It straddles the line between philosophy and psychology, and depending on how you view the internal world versus the external world, it can sync quite nicely. Frankly, we all use it whether we admit it or not. And did I mention that it can also lead us to great creative breakthroughs and forging fast friendships with those we “just click with?”


The same can be said of romantic relationships, sometimes everything just falls right into place, and that person you flashed a smile at that one time quickly becomes the person you join giblets with.


Come on, that visual reference was funny. You should just laugh, it’s Sunday.

After all, our intuition is always there, and some of us of even rely on a visual element to our intuition, which means that those of us with this ability are likely to become artists and manifest life via symbols, images, dreams or patterns.

Which is exactly what today’s interviewee is all about. Taking existing patterns, models and visions, and applying his own unique perspective to it. Or as he so eloquently put it for me when we first spoke, his straight white CIS male perspective. Which is pretty apt considering the subject matter he works with.

Brad Fehr is an up-and-coming artist who is in the process of finishing his undergrad, but don’t let that fool you into assuming a role for him. He dabbles in painting, philosophy and videography and is comfortable switching back and forth between formats rather easily. He makes art which finds similarities between dead ideas and current ones, and then applies cultural norms to investigate what is at stake.

His comfortability with the interview theme is rather refreshing, and the time just flew by for me in discussing his views on art, life, and what it all means. I suspect you’ll want to head straight to the video from here, so I won’t drone on. Enjoy episode 10 of timotheories interviews, featuring Brad Fehr.

As always, if you want to check out more timotheories interviews or the Cross Talk series please visit our YouTube channel.  And please, please, please share this post and of course subscribe to both the blog and channel!

Please also check out Brad’s Instagram account to see his portfolio and to contact him for creative services.

Lastly my sincerest thanks to Brad for being bold, brilliant, and bemused. See you tomorrow with an album review that’s features America and love.


I Can’t Get No Satisfaction (Syndication)

Sometimes I wonder if I’ll ever have it all, dear readers.

I want to have a successful blog, publish a few bestseller novels, create & feature in at least 3 popular YouTube video series, maintain a healthy diet that include meals, meditation, exercise, & affirmations, create meaningful & beloved paintings, and operate a community driven app for the arts.

Now you might say that that is crazy, but a lot of that those ideas tie in and relate to each other, which means that I’ll be sharing my brand across a number of channels, and working together with others to produce a brand that is viable and collaborative.

But in order to do that I need to syndicate – which happens to be a major part of marketing.

This is post number three in the Importance of Marketing series. We already have the business plan post ready for your absorption, so be sure to check that one out as well. But I digress, let’s now focus on today’s Wisdom Wednesday topic – A post about the importance of content syndication.

What’s content syndication timotheories?

Well my dear, sweet readers, content syndication is a way to put your name and ideas out there into the ether. It helps you build your reputation and generate leads which then generate sales for your business. If you can figure out a healthy mix of syndication, you’ll be rewarded with search rankings, increased traffic, and better exposure to your personal brand. Did I mention that it will also help promote you as an industry leader too? And when you become a leader, people start back linking to your blog.

That’s when you know you’ve hit the big time.


But in order to get your name out there, you should set up a strategy first. Set some goals and determine the results you need in order define that content strategy. You need to be honest with yourself and ask the hard questions. Like whether you’re positively impacting the community around you with your syndication methods or if you’re really going to drive traffic with your current plan.

What it comes down to is quality content and quality resources to manage your syndication. You could use the carousel method and increase your traffic by publishing to established websites like Hubpages or you could go the advertising route and use something like Newstex to get paid when other publishers source your material. Having said that, you aren’t assured to get paid right away if you share your material for a fee, your content has to be of a certain calibre.

And we haven’t even touched the tip of the iceberg when it comes to promotion. Just using a syndication delivery method isn’t going to get you there alone. Yes, you have to take advantage of the networks mentioned already, but you’ll also have to start guest blogging on websites that already have success in a wide breadth. And of course you need to consider where social media and forums fit into the mix. Every social media application and forum has a different tone, so be very mindful of how you construct your tweets, posts, shares etc.

But before I get too far into the weeds and begin the process of telling you in detail how to syndicate your content, I’m gonna stop the post and let these theories sink in.

After all, at timotheories, we are about digital curating at heart, and that means giving you content in bite size pieces. We would never expect you to swallow the elephant all at once.

And so I’m out of theories for today, I hope you enjoyed this peek into syndication, and I look forward to releasing the remaining introductory points on the importance of marketing. I’ll see you tomorrow friends, with something timely and rather tasteful.


This Click-bait Will Change Your Blog For The Better (Buzzfeed)

Click-bait. We all hate it, and we hate it because of what it makes us feel inside. We click that link hoping that the headline will deliver on what it says or that picture will open up a gallery of wonders. But it never does… It just fulfills instant gratification, without any kind of growth. In case you have absolutely no idea what I am referring to dear readers, I’ve set up some examples, which will follow below.

He thought he was safe. What happened next changed his world.

Number 9 is the most shocking one!

Marketing companies hate her.

What they learned was terrifying.

We already knew it, but she perfected the delivery.

This idea will make you a better reader.

Click-bait is without a doubt, the perfect example of a pejorative word. With sneering and everything.

We’ve all been there, surfing the internet from the safety of our homes while rocking our PJs with a litre of red wine, while scrolling through our preferred media of consumption (insert Facebook, Reddit, Twitter, Google Reader or YouTube for starters) when we see it. A headline that just screams INSTANT GRATIFICATION. All you problems solved in one click. Knowledge, sex, fun, tears, power, miracles, etc.


But fuck that.

Click-bait doesn’t really solve any problems. In fact, it’s been designed by marketers to help generate revenue; quality and accuracy be damned. The goal is close the sale and get your curiosity past the point of intrigue but not sated enough that you can ignore the headline. And so you click. Because the thumbnail picture is conjuring feelings or the headline has a supposed spoiler in it. As I already mentioned, go anywhere on the internet and you are sure to find examples of click-bait in use.

It’s what made the website BuzzFeed so popular in the first place way back in 2006. It was originally founded as a hub for viral content, and it did a good job of bringing in users so that they would see content on its way up the social ladder, at the peak of its popularity, or content that was now overexposed and burning out fast.

With this traction the company was able to grow over the past decade and slowly become a source for internet media of all kinds, with a focus on digital media and tech. They’ve made great efforts to curate old content, deleting over four thousand articles at one point as they changed the face of their brand.

Now a website that once used click-bait of every kind to draw in traffic, instead produces their own daily content which consists of both articles and video, and has a staff of reporters, artists, and part-time contributors. Did I mention they also let their community contribute to the conversation?

Which means that they are more interested in traditional methods of publication now that they have traffic and want to have a good reputation too. Though they still click-bait. Man oh man do they still click-bait.


So why did you decide to write about Buzzfeed then timotheories?

Because I have this theory.

How convenient for me. And for you! You see dear readers, I think that click-bait is our generations version of hot topic marketing. It’s not that much of a stretch when you think about it, but have you thought about it?

That’s the real question.

You see, over the past couple of centuries in the western world, marketing as evolved just as much. We’ve gone from eras of trade, to production, to sales, to having marketing departments, to having marketing companies, to “relationship” marketing, and now we are in the middle of social/mobile marketing. This article goes into detail on it, but for our purposes I’ve included a handy little chart that D. Steven White put together.


As you can see, none of those marketing previous forms have died by any means, however, as they lost focus and became normative behaviours, creativity moved in new directions (as it always does) and communication had to go right along with it. Is click-bait the end-all-be-all answer in an era of social/mobile marketing? God no. But it is something to consider in the scheme of things, and it does have value.

So your task as an art maker, art shaker, and art breaker is to figure out all of the tools available, become an expert at marketing and move forward. But that’s something we can go into more detail on in a future post.

But what do you think? Am I missing notches on the marketing tool belt? Is click-bait not worth the time it took me to craft this sentence? Please leave some comments, subscribe to the blog, and share with your friends (artists, art enthusiasts, and humans apply)… I’m out of theories for today friends, I’ll catch you tomorrow with something timely.


What’s In A Name? (Defining The Term Artist)

The visual arts are probably the most complicated of the creative fields to pin down. I mention this because it can take many forms from two-dimensional examples of drawing, painting, printmaking, and photography, to three-dimensional with ceramics, sculpture, video, and filmmaking, with fashion, crafts, design, and architecture existing in both realms.

Then you have your visual arts which also exist as theatre – performing arts and conceptual art.

You see dear readers, there was a time when the term artist represented fine art only (painting, sculpture, and printmaking) and anyone interested in handicraft or applied art was considered a craftsperson but not an artist.

This distinction existed until the 20th century, and it has taken over a century for it shift so that artist and art applies to multiple disciplines. Which can lead to some strange conversations among artists, with elitism still on the minds of fine artists and prejudice existing in all camps.


As a graduate of a fine arts program myself, I’ve witnessed the distinction that professors, graduate students, and art historians make between fine art and other arts. What is even more difficult to swallow is that all the while that the older forms have a history and perception of “artist as genius” to them, the modern world laughs at the usefulness of such a profession.

There is a social stigma that if you are an artist you are naive, irresponsible and very likely financially poor. Morally too in some cases.

This conveniently happened around the same time that the “artist as genius” phase fizzled out, and the definition of artist began to broaden. As fine art became a commodity which had to be traded and in demand to gain recognition, it fit in very nicely with the already established forms of craft and applied arts (design, fashion, architecture) which business owners would pay for and have direct input in the results.

So where does timotheories fit into this landscape you may ask? I say why not both? Why can’t we elevate all art into a realm of marketable worth as well as recognizing the unique qualities required to create any sort of work, whether it be fine art, craft, theatre, or applied art.

I have this theory you see, that we’ve moved out of a post-modern mindset (one of deconstructing everything around us to see how it works and showcase intellectual superiority) to an age of modern craft. All artists need to become experts in their chosen form(s), and learn the proper marketing skills, finance skills, and communication skils in order to share their work with the world around them.


timotheories supports the rights of artists to be successful at the profession of creating social value and entertainment for all people, and getting paid to do it.

I personally have always been driven by a myriad of artistic vehicles, so I can’t even favour one over the other because I don’t want to. I love drawing, painting, sculpture, filmmaking, writing, and performance art all the same. And I know that dabbling in photography, printmaking, design, and craft are ways that I express my ideas and creative ability just as well.

So for the sake of furthering the ambitious nature of this blog, I’m going to start sharing my own artwork with you, my friends, so showcase what I’m creating, receive critique, sell my work, and especially provide some insight into the entire art-making process.

Expect some cool collages in the coming weeks and if you’re lucky a powerful painting or two!

And in case you’ve been following the March schedule and noticed a couple of things out of order, I haven’t released the Paige Knickle interview yet, and that’s my bad. Due to some communication issues, the interview isn’t quite ready yet, so I’m going to publish Cross Talk Ep.3 next Sunday as planned, and then the interview will be ready for the 27th. We’ll have to bump the routines of famous creatives to April.

But I bet the wait’ll be worth it.

And that’s all he wrote. Please leave comments, follow/subscribe, and check in tomorrow evening for a Melodic Monday post.


What A Creep Show! (DeviantArt)

What the heck is a deviant? And why does it send a chill down your spine when Grandma calls that guy with a mustache across the street feeding the pigeons one?

I’ve often wondered this myself dear readers, and I’ve read definitions of the term of course, to properly understand what the word means, but do these people really exist? I feel compelled to wonder, and of course they do, because people are slowly coming to terms with the idea that normative behaviour isn’t as far reaching as we’ve been told by experts. but before I go any further, this description should get us all started on the same line of thought.




1. (Sociology) deviating, as from what is considered acceptable behaviour


2. (Sociology) a person whose behaviour, esp sexual behaviour, deviates from what is considered to be acceptable

Okay, so if someone differs from a norm or a standard of society, then that makes them a deviant. But why do I have a strong suspicion that grandma is somewhat biased in her outlook?


Well to be quite blunt and methodical, my rationale for this is that while psychopaths and sociopaths are decently capable of managing their illness from an external viewers perspective, there are several factors to consider.

According to this article which discusses the findings of Dr. James Fallon (a neuroscientist of U of California who accidentally diagnosed himself with psychopathy), people can have the genetic markers of psychopathy but not be dangers to society, but that doesn’t mean they are criminals. And further to that point, it can be difficult to separate “discovery” of traits from “acknowledgement” of traits and realize that doesn’t make the person a threat.

So the assumption from grandma that someone is a threat because they have strange behaviour is problematic, and further to that point, the people who DO exhibit those tendencies or follow criminal behaviour don’t exhibit the behaviour in obvious ways in most cases.

But you knew that discussing sociology and criminal deviancy wasn’t the real intent of today’s Wisdom Wednesday post.

No I want to write about the implications of deviancy and share with you a resource that encourages that behaviour in the realm of the arts. And luckily for us, the name of said source is DeviantArt.

Deviant Art is the self-proclaimed “largest online art gallery and community,” and has been around since the beginning of the 21st century. Which is fairly poetic and appropriate, given the content it churns out.

Of course I am going to over the INs and OUTs of the community with you of course, but I think this tutorial video I’ve included below is a good place to look at before we continue. Mostly because it makes me laugh.

If I’m being perfectly frank, DeviantArt is not as obviously deviant from the typical fare as it sets out to be, but that doesn’t mean it is something to avoid. As you learn to navigate the forums, you will find some really amazing content and in many cases, it will spurn creative ideas.

Where you see the deviation will be in the communication of ideas.

Don’t be alarmed by this. Because it is an unmoderated forum, there will be offensive artwork, but mostly it comes in the form of posts and groups. The questionable content is what makes the website so unique in it’s identity.

This website has millions of images on it which is amazing in and of itself, but it also features videos and written content for artists pursuing those disciplines. It is effectively both a gallery and an art forum, a place for people to submit their artwork and comment on artwork with both text and pictures. Heck, if you want can record yourself making a drawing and submit the entire process to the website for critique.

I find it incredibly fascinating that users have the option to submit their works to be used however they personally deem appropriate. Which means that work could be copyright protected or distributed freely.

You have the option to view work that is trending, artwork that is currently featured in contests, whatever has been submitted in the past “instant”, participate in art challenges, submit work to particular boards, comment on blog posts or create your own virtual gallery. And you would be surprised by all of the different kinds of artwork available from pencil drawing to painting, from child friendly to mature themes, from realism to comic book fan art, there is something on DeviantArt for everyone.

I hope you enjoyed today’s resource folks, please leave some comments and share you experiences with the website or send me an email with a resource you want me to talk about next. I’m out of theories for now, till next time.