I Can’t Get No Satisfaction (Syndication)

Sometimes I wonder if I’ll ever have it all, dear readers.

I want to have a successful blog, publish a few bestseller novels, create & feature in at least 3 popular YouTube video series, maintain a healthy diet that include meals, meditation, exercise, & affirmations, create meaningful & beloved paintings, and operate a community driven app for the arts.

Now you might say that that is crazy, but a lot of that those ideas tie in and relate to each other, which means that I’ll be sharing my brand across a number of channels, and working together with others to produce a brand that is viable and collaborative.

But in order to do that I need to syndicate – which happens to be a major part of marketing.

This is post number three in the Importance of Marketing series. We already have the business plan post ready for your absorption, so be sure to check that one out as well. But I digress, let’s now focus on today’s Wisdom Wednesday topic – A post about the importance of content syndication.

What’s content syndication timotheories?

Well my dear, sweet readers, content syndication is a way to put your name and ideas out there into the ether. It helps you build your reputation and generate leads which then generate sales for your business. If you can figure out a healthy mix of syndication, you’ll be rewarded with search rankings, increased traffic, and better exposure to your personal brand. Did I mention that it will also help promote you as an industry leader too? And when you become a leader, people start back linking to your blog.

That’s when you know you’ve hit the big time.

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But in order to get your name out there, you should set up a strategy first. Set some goals and determine the results you need in order define that content strategy. You need to be honest with yourself and ask the hard questions. Like whether you’re positively impacting the community around you with your syndication methods or if you’re really going to drive traffic with your current plan.

What it comes down to is quality content and quality resources to manage your syndication. You could use the carousel method and increase your traffic by publishing to established websites like Hubpages or you could go the advertising route and use something like Newstex to get paid when other publishers source your material. Having said that, you aren’t assured to get paid right away if you share your material for a fee, your content has to be of a certain calibre.

And we haven’t even touched the tip of the iceberg when it comes to promotion. Just using a syndication delivery method isn’t going to get you there alone. Yes, you have to take advantage of the networks mentioned already, but you’ll also have to start guest blogging on websites that already have success in a wide breadth. And of course you need to consider where social media and forums fit into the mix. Every social media application and forum has a different tone, so be very mindful of how you construct your tweets, posts, shares etc.

But before I get too far into the weeds and begin the process of telling you in detail how to syndicate your content, I’m gonna stop the post and let these theories sink in.

After all, at timotheories, we are about digital curating at heart, and that means giving you content in bite size pieces. We would never expect you to swallow the elephant all at once.

And so I’m out of theories for today, I hope you enjoyed this peek into syndication, and I look forward to releasing the remaining introductory points on the importance of marketing. I’ll see you tomorrow friends, with something timely and rather tasteful.

Tim!

Promote Your Heart Out (Importance of Marketing)

May the 1st be with you, dear readers.

And also with you timotheories. Go forceful and multiply.

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Thank you my friends! It’s that time of day, day of the week, and day of the month when I share with you this month’s plan, and of course, give you some theories to whittle away at. Are you ready to see the schedule?

Of course you are!

It might seem like this is turning into old hat – I give you the schedule, and because you know how each day’s theme plays out, you should expect to get your share of film, music, visual art and theories about the arts. Maybe some wisdom too, if you’re up for it.

But hold up a second, because you know what? Well, actually I don’t need to go into hypotheticals.

You already know that I am doing much more then simply giving you content each week. timotheories is also about sharing with you the important components to be successful as a creative type in today’s mix of social intelligence, online media, and globalization. You know in your heart, because you can’t have heart without art, that consistency of character is integral to a successful blog/portfolio/gallery/channel. And as it relates to the bigger picture, that who you are defines what you do.

When we look at this concept through the lenses to business, an incredibly important facet of artistry, we call this character a brand.

So if you’ve been playing real close attention these past few months of 2016 you’ll know that I haven’t been releasing “monthly schedule” posts on Sundays nor on the first of the month. Sundays are the day I share theory with you, when I release interviews, Cross Talk episodes, and also important updates to the timotheories brand.

Today isn’t going to be about the schedule. No, today is about marketing.

Because marketing is how you develop your brand. If brand houses the vehicle, than marketing is the set of vehicles that you CAN use to get from A to B. You might not need every vehicle, but they all can help.

Which is why I want to share with you some basics of marketing and how to ensure that you develop your professional relationships and connect your art to the people who should be seeing it. Which will help with your brand. And interestingly enough, I’m going to be taking this ride right along with you.

You see dear readers, I haven’t fully realized my brand yet either, but I know how to get there, because I’ve got a map. Courtesy of articles like this one.

The truth about marketing your particular brand is that you spend a large part on prep. You have to know your audience which means exposing yourself to the experts and learning from them as best you can. And fortunately enough, there are countless gurus out there that can provide you with information about syndication, professionalism, image, and your plan. And maybe other pieces.

  1. Starting with your business plan (summary of your business, your strengths, your weaknesses, goals, competition, and what makes your business unique) and memorizing it is probably the most important.
  2. Following it up with a regular schedule of promotion or syndication (sharing on social media, participating in events and communities, and collaborating with other experts.
  3. Setting up your image online and in person so you look and sound the same everywhere. That means logos, mailing lists, introductory videos and landing pages. You name it, it needs to match your image.
  4. Professionalism is similar to image, but what it really means the is that the authentic voice everywhere is consistent with who you are and puts your best business foot forward.
  5. … well let’s not get ahead of ourselves

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I’m sure you have questions about this process, but one thing is for sure, the future is not set, and I’ll be there with you as we fight the good fight. I know you have good art to share, and I want to help you share it. Marketing is key, so promote your heart out.

And those are all of the theories I’ve got today friends. I’ll see you tomorrow with something melodic. But you already knew that.

Tim!

What A Sweet Song (Twitter Basics)

Today’s post is all about Twitter folks.

Most of you know about Twitter, and the majority of you probably have an idea of how it works, but this post is about the basics of it, what I’ve learned in three weeks of really starting to use the website as it’s intended, and some basics for those of you who avoided it like I did initially.

I have decided to dedicate this post to my 1600+ followers on Twitter – thank you for your initial support, your continued support, and what I believe will be decades of collaboration and mutually assured benefit!

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There are a few timotheories admissions to make about the global phenomenon known as Twitter though. At least before I get this post started off right.

First, I thought I understood Twitter when I first heard about it back in 2007. It was already over a year old, and I wasn’t even fully committed to the idea of Facebook so Twitter seemed a little bit superfluous at the time. But to me Twitter represented  a quick way to access articles and ideas (no matter how interesting), but I had just finished art school and already had a head full of ideas. Plus a few resources to access content myself. So Twitter wasn’t an option.

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Second, I didn’t have a blog yet, and Twitter seemed like a place to market content, but I didn’t just want to post pictures or videos I liked, I wanted to market my art and my own contributions. And then my own art fell by the way side for a few years, and so I forgot about Twitter.

Fast forward to 2013. After a bad experience with art and business mostly forgotten, I was now comfortable with Facebook, learning the ropes of social media in general, and I wanted to start a blog. But due to some personal relationship problems, I never got the account off the ground.

So I worked out some shit, and got my domain name sorted out, taking baby steps as I went. The final quarter of 2014 rolled around, and I started writing.

I had heard all about the struggles of traffic generation, and I knew that blogging wasn’t something you could JUST DO, get traffic and get paid for your art. You had to write good content and build an audience. Which is why I wrote for a few months, one post or two every month, and accepted the slow burn.

Then I introduced some more ideas, interviews in particular,  AND set up a Facebook fan page. That got me some more attention, but nothing steady. Next, I tried my hand at a schedule and regular content, again, I started to see a spike in monthly views, but nothing as substantial as I was expecting.

Syndication was just not being my friend. I tried posting to FB group pages and sharing my links on Reddit, and I would definitely see bumps on those days, but the bumps were temporary.

When I finally admitted I knew nothing, and began searching online on how to grow an audience, I kept seeing the same things over and over. Syndication, use all the social media channels, and become an expert in them.

Well guess what? Twitter is number one on all the lists.

This website is micro-blogging at it it’s finest. And according to this article, it’s the SMS of the internet. Which really makes sense to me, almost a decade later.

As I mentioned at the start of this article, this post is about Twitter. The basics that I’ve learned and how I’ve seen substantial growth in the mere three weeks that I’ve become a student of it’s principles.

What have you learned timotheories?

I thought you would never ask, dear readers. Well here are my basics of Twitter, which I hope to expand upon in the coming months.

  1. You only have 140 characters to work with, so keep your word choices succinct, your hashtags relevant (for community building), and your URLs short.
  2. @reply is at the start of a tweet and is between you, your friend, and both parties followers.
  3. @mention appears at another other point in the tweet and is a public post.
  4. Post what you know about to your followers, and share what you care about via retweets
  5. Twitter is not Facebook, it’s public domain. Be particular with what you share, how you write, and be generous with your time.

The other big takeaway of the Twitter experience has been following people that I care to associate by searching for them with key words, and even following their friends. Of course you should also follow back when appropriate, but the only way to organically grow your following is by participating.

And that’s all the wisdom I can share at this time, I’m out of theories. What do you think? Am I on the right track? Do you use Twitter or not? In the future I’ll write another post about how to use the website as an artist, but for now, please comment and subscribe for more timotheories!

Tim!