I Can’t Get No Satisfaction (Syndication)

Sometimes I wonder if I’ll ever have it all, dear readers.

I want to have a successful blog, publish a few bestseller novels, create & feature in at least 3 popular YouTube video series, maintain a healthy diet that include meals, meditation, exercise, & affirmations, create meaningful & beloved paintings, and operate a community driven app for the arts.

Now you might say that that is crazy, but a lot of that those ideas tie in and relate to each other, which means that I’ll be sharing my brand across a number of channels, and working together with others to produce a brand that is viable and collaborative.

But in order to do that I need to syndicate – which happens to be a major part of marketing.

This is post number three in the Importance of Marketing series. We already have the business plan post ready for your absorption, so be sure to check that one out as well. But I digress, let’s now focus on today’s Wisdom Wednesday topic – A post about the importance of content syndication.

What’s content syndication timotheories?

Well my dear, sweet readers, content syndication is a way to put your name and ideas out there into the ether. It helps you build your reputation and generate leads which then generate sales for your business. If you can figure out a healthy mix of syndication, you’ll be rewarded with search rankings, increased traffic, and better exposure to your personal brand. Did I mention that it will also help promote you as an industry leader too? And when you become a leader, people start back linking to your blog.

That’s when you know you’ve hit the big time.


But in order to get your name out there, you should set up a strategy first. Set some goals and determine the results you need in order define that content strategy. You need to be honest with yourself and ask the hard questions. Like whether you’re positively impacting the community around you with your syndication methods or if you’re really going to drive traffic with your current plan.

What it comes down to is quality content and quality resources to manage your syndication. You could use the carousel method and increase your traffic by publishing to established websites like Hubpages or you could go the advertising route and use something like Newstex to get paid when other publishers source your material. Having said that, you aren’t assured to get paid right away if you share your material for a fee, your content has to be of a certain calibre.

And we haven’t even touched the tip of the iceberg when it comes to promotion. Just using a syndication delivery method isn’t going to get you there alone. Yes, you have to take advantage of the networks mentioned already, but you’ll also have to start guest blogging on websites that already have success in a wide breadth. And of course you need to consider where social media and forums fit into the mix. Every social media application and forum has a different tone, so be very mindful of how you construct your tweets, posts, shares etc.

But before I get too far into the weeds and begin the process of telling you in detail how to syndicate your content, I’m gonna stop the post and let these theories sink in.

After all, at timotheories, we are about digital curating at heart, and that means giving you content in bite size pieces. We would never expect you to swallow the elephant all at once.

And so I’m out of theories for today, I hope you enjoyed this peek into syndication, and I look forward to releasing the remaining introductory points on the importance of marketing. I’ll see you tomorrow friends, with something timely and rather tasteful.


Bad To The Bone (Cross Talk Ep. 7)

Bad content abounds. Man, does it ever.

The funny thing about bad content is that sometimes people enjoy it even more than good content. Actually, maybe amusement is a better way of looking at it. People are amused by some obviously horrible things.



Filmdom is riff with examples of this too though, it’s not just a thing in music.

Well, give us some examples timotheories!

The Room, Troll 2, Road House, Showgirls, Batman &Robin, Battlefield Earth, Anaconda, Splice, and Howard The Duck are all poorly conceived movies. And that’s just a small sample of the options available to us. If we really started to dig into genre specific examples I could easily come up with 100s of films that don’t cut the mustard.

Which is why we decided to focus mostly on action movies in this week’s Cross Talk episode. And we didn’t want to just go on a rant about action without making a big deal out of it, so for the first time EVER, we are pleased to introduce K. G. Singh! Singh is our resident action movie expert; he practices martial arts and is a screenwriter to boot, so you know he has the goods to back up his claim.

Now you’re probably wondering what the topic is for today, if we called in an action expert. Ever heard the expression “that movie is so bad it’s good” dear readers? Well, we recognize that there is a difference between a bad movie versus a movie that is so bad that it becomes amazing. And so, Episode 7 of Cross Talk arrives at your digital door.

The challenge comes down to recognizing the elements of quality, intent, emotions, authenticity, and motivation. Of course subjective experience factors in too, which is why this is an episode you won’t want to miss! And if you have an interest in movies like Sharknado, Mortal Kombat, and RoboCop but don’t know where to slot them on the spectrum, all the better.

I’ve included a direct link to the full video for you here, but as always (and conveniently apt for today), the real action is just below for your convenience. Otherwise, please sit back and enjoy Episode 7 of Cross Talk!

I’m out of theories for now, but please check back tomorrow for an album about avalanches and wildflowers. It should be a good one! Please comment, subscribe, and share this with friends. We want to hear your feedback!


How To Care More, Not Less (How To Douglas mailing list)

I’m a pretty big fan of supporting local events and groups, as I hope you would know by now. But did you know that are key individuals in our communities who actually spend their hard earned “free” time, sharing the catalogue of current local events for us Edmontonians on a regular basis and a lot of us who claim to crave this information don’t even know this content exists?!?!

It’s a shame really.

What do you mean by that Tim, you ask? Well, I will gladly elaborate for you dear readers.

What I mean is that there are legitimate resources in Edmonton that will hook YOU up, with the content YOU want, in order to see the arts YOU care about.

To illustrate this exact point I am going to share with you a very specific resource I learned about over this past summer and have been using to great effect since then.

Word of mouth is an amazing thing.

And I’m going to stop you before you point out a fallacy here. Yes, technically this could qualify as a Wisdom Wednesday post, but I think you will agree with me by the end the story that it makes more way more sense as a Timely Thursday post,. I mention this because you will now know about events happening in the city of Edmonton, this weekend, before we’re done. Anyway, I learned about this resource through a friend of mine who is relatively hooked up in the arts scene himself, but admits, as I do (I probably sound like a broken record at this point, especially to close friends) that it can be incredibly difficult to figure out what to do with your evenings and weekends, in Edmonton, because of the way our organizers organize events.

Without further ado, I present to you How To Douglas.

How To Douglas is a weekly arts events newsletter put together by a gentleman by the name of Douglas Dollars (Stewart).

Before I outline in detail how this wildly useful weekly information station works, I’m going to theorize a bit on the origin of the chosen name How To Douglas, because in doing research for this post I stumbled upon some pretty funny content and I would love to interview Douglas himself to find out if I’m correctly seeing the connection.

Did you know that the Dougie is a style of hip hop dancing that was invented by a rapper of the name Lil’ Wil with the video of his 2007 hit “My Dougie”? Lil’ Wil took his now popular dance name from another rapper by the name of Doug E. Fresh, who had a signature move he used in the 1980s.

Look at the chorus from My Dougie below for more implications.

My Dougie-My Dougie-My Dougie-My Dougie
My Dougie-My Dougie-My Dougie
She Say She Like My Dougie, I’m Fresh
My Dougie, I’m Fresh-My Dougie, I’m Fresh
Yep Flyer Then A Mothafucker

I see what you did there, Douglas. You took something a signifier of cool to represent your newsletter which is about being involved in cool things, and your name is Doug. Clever girl, err I mean boy.

You should check out this link put together by Know Your Meme for more information on the Dougie.

Having shared that tidbit and had some fun, I will admit that Douglas is something of an enigma to me personally, but a number of cool people I know also know him and have him as a friend on Facebook, so I know he is real and not simply a representation of a business model. Though this article might tell you otherwise.

As I mentioned earlier, the How To Douglas newsletter comes out weekly. Every Thursday, like clockwork, it starts with a little note about how Douglas is feeling, his thoughts on the time of year, and an anecdote or two. It’s usually clever, sometimes insightful, and just a little bit silly. The content feels like a loveletter to the arts whenever I read it, which I hope is the intended effect.

And because it comes out on Thursday, the newsletter focuses on events taking place over Friday, Saturday, and Sunday which makes sense given the half life and nature of the content.

If you want to see music, film, art or anything other than a hockey game, inside of a cineplex or a restaurant, How To Douglas feels incredibly refreshing.

But don’t take my word for it. Subscribe and check it out yourself. You just might like it. Comments? Questions? Leave them!