This Click-bait Will Change Your Blog For The Better (Buzzfeed)

Click-bait. We all hate it, and we hate it because of what it makes us feel inside. We click that link hoping that the headline will deliver on what it says or that picture will open up a gallery of wonders. But it never does… It just fulfills instant gratification, without any kind of growth. In case you have absolutely no idea what I am referring to dear readers, I’ve set up some examples, which will follow below.

He thought he was safe. What happened next changed his world.

Number 9 is the most shocking one!

Marketing companies hate her.

What they learned was terrifying.

We already knew it, but she perfected the delivery.

This idea will make you a better reader.

Click-bait is without a doubt, the perfect example of a pejorative word. With sneering and everything.

We’ve all been there, surfing the internet from the safety of our homes while rocking our PJs with a litre of red wine, while scrolling through our preferred media of consumption (insert Facebook, Reddit, Twitter, Google Reader or YouTube for starters) when we see it. A headline that just screams INSTANT GRATIFICATION. All you problems solved in one click. Knowledge, sex, fun, tears, power, miracles, etc.

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But fuck that.

Click-bait doesn’t really solve any problems. In fact, it’s been designed by marketers to help generate revenue; quality and accuracy be damned. The goal is close the sale and get your curiosity past the point of intrigue but not sated enough that you can ignore the headline. And so you click. Because the thumbnail picture is conjuring feelings or the headline has a supposed spoiler in it. As I already mentioned, go anywhere on the internet and you are sure to find examples of click-bait in use.

It’s what made the website BuzzFeed so popular in the first place way back in 2006. It was originally founded as a hub for viral content, and it did a good job of bringing in users so that they would see content on its way up the social ladder, at the peak of its popularity, or content that was now overexposed and burning out fast.

With this traction the company was able to grow over the past decade and slowly become a source for internet media of all kinds, with a focus on digital media and tech. They’ve made great efforts to curate old content, deleting over four thousand articles at one point as they changed the face of their brand.

Now a website that once used click-bait of every kind to draw in traffic, instead produces their own daily content which consists of both articles and video, and has a staff of reporters, artists, and part-time contributors. Did I mention they also let their community contribute to the conversation?

Which means that they are more interested in traditional methods of publication now that they have traffic and want to have a good reputation too. Though they still click-bait. Man oh man do they still click-bait.

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So why did you decide to write about Buzzfeed then timotheories?

Because I have this theory.

How convenient for me. And for you! You see dear readers, I think that click-bait is our generations version of hot topic marketing. It’s not that much of a stretch when you think about it, but have you thought about it?

That’s the real question.

You see, over the past couple of centuries in the western world, marketing as evolved just as much. We’ve gone from eras of trade, to production, to sales, to having marketing departments, to having marketing companies, to “relationship” marketing, and now we are in the middle of social/mobile marketing. This article goes into detail on it, but for our purposes I’ve included a handy little chart that D. Steven White put together.

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As you can see, none of those marketing previous forms have died by any means, however, as they lost focus and became normative behaviours, creativity moved in new directions (as it always does) and communication had to go right along with it. Is click-bait the end-all-be-all answer in an era of social/mobile marketing? God no. But it is something to consider in the scheme of things, and it does have value.

So your task as an art maker, art shaker, and art breaker is to figure out all of the tools available, become an expert at marketing and move forward. But that’s something we can go into more detail on in a future post.

But what do you think? Am I missing notches on the marketing tool belt? Is click-bait not worth the time it took me to craft this sentence? Please leave some comments, subscribe to the blog, and share with your friends (artists, art enthusiasts, and humans apply)… I’m out of theories for today friends, I’ll catch you tomorrow with something timely.

Tim!

A Short, Impromptu, Review (timotheories April 2016)

Hey there, dear readers! It’s update time! It’s update time.

Come on in, sit down in your favourite chair with a hot beverage, and get super excited along with me… as I will be revealing my calendar of posts this month so you can set your own agendas and tune in at 9 PM MST in anticipation of the publish dates.

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*Disclaimer* As always, every week I  purchase an album and movie one week ahead of the actual review release so if you follow me on instagram (@timotheories) you can see what’s coming.

I’ve decided to change things ever so slightly this time around and slot in the music and movie reviews as well, as long as I can acquire said hard copies in advance of the release. If I cannot, don’t be disappointed, I’ll find something equally as entertaining for you.

Read? Let’s dig right in and go over the April entries you can expect to see on timotheories, I’ve even included this week for easy recall later on –

Stimulating Sundays – (04/03) How enviornment effects creativity, (04/10) artist statements, (04/17) Cross Talk Ep.4, (04/24) Lisa Jones interview
Melodic Mondays – (04/04) Amon Amarth, (04/11) Weezer, (04/18) The Lumineers (04/25) M83
Theatrical Tuesdays – (04/05) The Hateful Eight, (04/12) Star Wars VII, (04/19) The Dark Knight Returns w/graphic novel (04/26) The Revenant
Wisdom Wednesdays – (04/06) the secret to apathy, (04/13) Twitter, (04/20) Buzzfeed, (04/27) dealing with burnout
Timely Thursday – (04/07) April 2016 review, (04/14) National Poetry month, (04/21) Earth Day, (04/28) flea markets

The year of all killer, no filler continues friends! That’s right, we’ve got some great theories to go over, lots of events to cover, a wicked cool interview with a visual artist, and Episode 4 of Cross Talk. Hint, it’s about film adaptations, and promises to be an awesome topic.

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When you think of film adaptations, more often than not books come to mind, followed by television shows, and then video games, right? But we’re not just going to be covering examples of when those can work and when they fail, we are also going to discuss how peoples expectations can be unrealistic when it comes to how adaptations compare versus the source material.

Wheels turning yet? Good.

Now let’s talk more detail on the April timotheories interview. This month should be even better than previous entries, because we upped the visual quality of the lighting to accommodate this artist. She’s a painter with drive to innovate and change the world, one step at a time. But you’ll have to tune in to see what I’m writing about.

And now we’ve covered it all, my friends. You can rest easy knowing the quality of timotheories continues to support the community surrounding the arts, giving you a voice and information to pursue your passions. I’m about spent now, so I’ll leave you with these theories and see you again on Sunday to talk about artist statements.

Of course please leave some comments, to let us know what you want to see in coming months and subscribe to the blog too!

Tim!