Day: January 29, 2018

Red Cross, Blue Cross (First Aid Kit, Ruins review)

Posted on by Tim Kuefler

What is the difference between a red cross and a blue cross, dear readers? One is a humanitarian organization, which receives all resources through donation, and the other is an insurance company that specializes exclusive in the health sector. It’s the little things that make a difference, after all.

Which is why this album is immediately better then their last.

 

 

First Aid Kit – Ruins

released January 19, 2018
******** 8/10

First Aid Kit is a Swedish folk, indie, americana and country based sister duo of Klara and Johanna Söderberg. They’ve been officially making music since 2007, and now have four albums under their belt. Their first studio-length album may have been 2010’s The Big Black and the Blue, but their international attention came from a cover they performed of Fleet Foxe’s Tiger Mountain Peasant Song which blew up on the internet.

In addition to their studio albums, First Aid Kit (FAK) have also made a couple of EPs, and some other singles over the past few years. Their early exposure to artists like Judy Garland, Billie Holiday, Johnny Cash, Bob Dylan, Leonard Cohen, the Louvin Brothers, Gram Parsons and Emmylou Harris all played a big part in forming their musical sound, but the soundtrack for O Brother, Where Are Thou? was especially inspiring and a major catalyst for Johanna.

Their newest album, Ruins, was recorded in the early part of 2017 and they slowly released the singles It’s a Shame, Postcard, and Fireworks over the back half of the year. Thank God for that, as these singles are momentous and a welcome addition to the canon.

Track opener Rebel Heat sets the tone, a deep sadness and finality, telling us not to mess around with First Aid Kit or their hearts. Sure it might seem a bit on the nose, at first, but there is a deep pain hidden within these lyrics.

This is even more smartly said when we do get to the finish line. There is a tired sincerity to Nothing Has to Be True, and in the end nothing really matters, except for the moments and these two women who’ve shared them with us.

Pros: These singles are amazing on their own, but when paired together, they really shine and showcase the range of First Aid Kit. Postcard, Fireworks or It’s A Shame, take your pick, excellent songs to move to.

Cons: The second half of the record isn’t quite as strong as the first, and as a result it feels somewhat tacked on, despite the beautiful vocals and intelligent instrumentation.

Runtime: 36 minutes

Points of Interest: Did you know that the name First Aid Kit came from the duo thumbing randomly through a phone directory?

Their strength has always rested in their shared songwriting and harmonious sound. Ruins continues in that strong tradition of enriching tradition and emphasizing the romance of country music. To Live a Life is an excellent example is an excellent worship song of the art of solitude and exactly the kind of thing their heroes would have done.

Taking the road less travelled and sticking to the truth has always been the name of the game, and Ruins doesn’t deviate from that vein of glorious history being rewritten on their lips.

theories Summarized

This is gorgeous music and whether or not it completely devastates with earnest lyrics or not, theSöderberg sisters know how to make dark clouds seem warm and inviting. I hope it wins some new fans to the First Aid Kit brand, and diehards will enjoy it too, but let’s hope that red cross doesn’t turn blue.

Tim!

When The Student Is Ready (Matthew Ankerstein influencer interview preview)

Posted on by Tim Kuefler

Matthew Ankerstein is not your typical Edmontonian. He didn’t grow up believing that that things would be handed to him. Even though his family had a farm, and he was involved in minor league hockey, he wanted to make a difference in the business world and connect with more people.

If you visit his website (http://beeinfluenced.com/), you’ll quickly learn that he loves to read and learn new things. I’m paraphrasing a bit here, but in his own words, he states that a major influence in this way of thinking came from seeing his father balancing the business books – he thought to himself, I can figure out a way to do this myself, and so he went after a post-secondary education, but he also started to hit the books in his spare time too. Reading books from successful leaders like Warren Buffet, M. J. DeMarco, and Dale Carnegie, he quickly learned that he loved business and seeing businesses grow.

In his time at post-secondary he worked hard to make friends in the technology sector and in computer programming. The combination of this experience lead him to develop the Bee Influenced brand.

What started as a website for a school project, quickly evolved into a startup business about startup businesses… It’s a weekly blog that teaches individuals how best to build and market their online businesses. One element of particular interest on his website is the podcast that features entrepreneurs who have built successful companies.

Matthew takes their ideas and experiences and explains the strategies these people use in their own businesses. Which made me theorize that he probably knows a thing or two about recognizing authentic leaders from the phonies. In this preview question, I ask Matt how you can find these kinds of business teachers in life, and what to do when you run across a charlatan.

theories Summarized

If you’re like me, and you love learning new things, but can’t make sense of world of online marketing, life coaches, influencers, and all of the social media… then I think I’ve found the creative interview for you! Come back in a week for the full interview and all of the great discussions Matt and I had about growing your business, especially in times of adversity. He’s really got some good theories, and I can’t wait to share them. 

Tim!