If I owned a sports bar, clothing line, sports agency, and multi-millions in real estate and art investments, people would probably come running to hear me too.
JAY-Z – 4:44
released Jun 30, 2017
Sean Corey Carter, bettter known by his stage name JAY-Z, which has also been written as Jay-Z, Jay Z, Jay:Z and Jaÿ-ZJay-Z, Jay Z, Jay:Z and Jaÿ-Z, is an American rapper and businessman. Or should I say, business, man? As it says directly on the album cover, this is his thirteenth studio album, and it’s probably one of this most mature efforts yet.
I mean yeah, Reasonable Doubt was groundbreaking, and The Blueprint a masterpiece, while The Black Album made us miss him, but 4:44 is his apologetic letter for being an asshole, and man does it sing with sincerity and truth. It’s personal, poetic, and poised to take the place of top hip hop record of the year, ironic given that his wife had a top charting album last year. JAY-Z is a legend, and 4:44 is his opportunity to put together an album for him. This is not a cool album, trying to keep up with current day hip hop, there are no singles here. If anything, it sounds like it was put together quickly and abruptly.
So yeah, this is and isn’t a response to Lemonade. It’s more about us getting to see JAY-Z as a fallible human. He raps about being black and racial inequalities, infidelity, his daughter, politics, his personal wealth, and a total dismissal of his ego. It’s fucking brilliant.
But it’s not for your average fan, it’s for those who appreciate his legacy and understand who he is and what he has done for the game.
Kill Jay-Z is a direct reference to the time that Solange Knowles attacked him in an elevator, and it brings up the degradation of his friendship with Kanye West. Also he apologizes for the first time officially to Beyonce, confirming that Lemonade is a true account. He later does that and more on title track 4:44, especially apologizing to all of the women in his life that he has played.
One of my favourites songs is The Stoy of O.J. and it features my favourite line of the album too. This comes when Hova raps “I’m not black, I’m OJ….OK” that sarcasm is a beautiful aftertaste to the cutting wine it was served with. But it’s not like Jay hasn’t rapped about his financial freedom before, nor the fact that black people won’t have security until they understand how Jewish people get rich off of credit. A bold statement within a real album.
Smile is another essential track about his mother Gloria Carter, who outs herself as a lesbian, but JAY-Z lovers her all the more, and encourages all of us to love who we love because life is ever-changing.
We get to see the classic dissing raps of older Jay on Caught Their Eyes and Marcy Me, going after Prince’s Estate on the first of these two tracks, respectively. Or should I say disrespectively?
Of course the middle of the record also features Family Feud which is a gold mine of lyrics and beats from the heart. It addresses the old schools and new of hip hop, with Jay-Z proving that he has still got it, after all, on track closer, Legacy, he proves family extends to all black people. He wants to leave something meaningful behind in his business work.
Pros: Absolutely essential tracks to this record are The Story of O.J., Smile, and Family Feud. But every song has an element of sincerity to it, making this the most intimate JAY-Z album to-date.
Cons: It’s somewhat awkward to listen to Bam and Caught Their Eyes, they aren’t the most flow friendly tracks. Also that awkward hook on Moonlight about the La La Land fiasco. Seriously?
Runtime: 36 minutes
Points of Interest: Featuring appearances from his daughter Blue Ivy, his mother Gloria Carter, Frank Ocean, The-Dream, and wife Beyonce, this stripped down album has a certain vulnerability to it which we’ve never seen before.
As I mentioned before, this is not your latest and greatest clubbing hip hop record. It is chock full of thoughtful and revealing songs, and deserves the attention of an alumni of JAY-Z’s work. To say that he is the greatest rapper of all time isn’t that big of a boast – the confessional nature of this record solidifies his reputation.
If it hasn’t been made clear for you just yet, JAY-Z is a business, man. Him and Diddy are almost tied for the most financial successful rappers of all time . But that’s not what this album is about. It’s a testimonial to his screwups, him owning his coldness, and settling into middle age. Hova has worked with so many different arists over the years, but I find it fitting to mention his 2004 collaboration with Linkin Park before I close this post off. RIP Chester Bennington. Jazzy will hold it down for you from here on out.